Lipgloss Flavors

The lipgloss flavors are in the final stages of development, I’m sure of it this time, ha! Encountered another delay in formulation – had the base, flavors and matching colors optimized, when I decided to try a new base ingredient – and it turned out to be a worthy replacement; therefore, production has been delayed – for time to optimize the new base ingredient. I was using Hydrogenated Polyisobutene, which has been approved by the FDA as a gum base – and as far as performance, is one of my favorite ingredients for lip products – it’s very thick, sticky and doesn’t rub off easily. Unfortunately, health conscience consumers don’t like hydrogenated oils, nor butene class type of ingredients – which creates a high marketing hurdle to overcome – especially here in Austin with the intense informed consumer demands.

For years I’ve been searching for a suitable replacement and finally stumbled on one last month! That’s the good news. The bad news is that it added a couple of months to my new product debut. In my opinion, the trade off is well worth the delay and I hope you’ll agree! The new happy ingredient is an extract from sunflower oil – a renewable resource. It’s thick, sticky and even seems to have greater emollient properties – has acceptable stay power and helps the lips feel more hydrated. For this reason, I like it better than Hydrogenated Polyisobutene even – a win/win for the balance of marketing label appeal/performance benchmarks!

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